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From b to you

by Anne Tallent | April 21, 2008 at 9:09 am
Posted in b the paper

One week and five hours ago, I was standing in a grimy booth in Sun Park watching rolls of blank newsprint thunder through the presses, turning into a colorful burst of discussion and information and entertainment. As I flipped through copy after copy, cool off the presses, I knew tens of thousands of people in and around Baltimore would soon be introduced to b, either on paper or on bthesite.com.

(If you should ever find yourself in a similar situation, you may find your heart frozen in a position two inches higher and tighter in your chest than it ought to be. You may also find yourself overwhelmed with feelings of pride, exhilaration and body-crumpling exhaustion. I highly recommend it.)

I’m happy to report that the first meetings between Baltimore and b have been very good ones. The “samplers” — the people we’ve enlisted to hand out b — have found readers to be taken with b. (The feeling is mutual.) The comments they’re getting: “I love the humor throughout the b.” “I enjoyed the Pop section.” “You have a great Web site.” “I enjoy the interesting articles you put in your paper.” “I will be reading b every day.” There’s been praise for our sports pages. We’ve received multiple requests for a daily horoscope. One sampler got asked out on a date. (We can’t take total responsibility for that; she’s pretty hot in her own right. But, judging from the other comments, I’m sure b didn’t hurt.)

It’s been a disconnect between the vox populi and some of the crankier voices on bthesite. For some folks, it seems as if being in the Baltimore Sun Media Group is akin to being the Antichrist. Or, in our case, the Antichrist’s younger, more obnoxious cousin (the Scrappy to their Scooby?). One astute reader pointed out that a story about the sudden spotlight on call girls did not alert vulnerable young women to the revelation that prostitution is dangerous. Really, we were going to get to that, right after we reported that bear-taunting may be bad for you and smuggling heroin inside your body carries risk. (I’m kidding. Don’t be so sensitive!)

At any rate, all of these reader comments — whether expressing wry amusement or self-righteous indignation, enthusiastic curiosity or thin-skinned resentment — are more than welcome as part of our effort to engage young adults in conversation. We value honesty and candor, whether the discussion is about b, or local politics, or movies, or neighborhoods, or the environment, or relationships, or the presidential race, or … whatever.

To promote that conversation, we’re working on a few things: Now that we’re getting the hang of putting a paper out five days a week, the b staff will be blogging more frequently. I’m also encouraging Jordan and Matt to get in the fray and respond to your questions/insights/rotten tomatoes/ideological screeds about the cover stories. (Though our day starts a little later than yours is likely to, so pardon any tardiness in the responses.) We want you to be able to comment directly on photos and videos; I think that might be in the works sometime next month.

In print, we are looking to make the horoscope daily and to make the cover story packages richer. We’ll also be adding and subtracting features in response to what you like and dislike. What we are this week is not the same thing we’ll be in a month, or six months. Stay tuned, and let us know what you think — about b, or whatever else is on your mind.

Cheers,
Anne


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18 responses.

  1. First let me say I love your paper. I get it mostly for the music columns from WTMD but I have found the rest of the paper very good as well.

    Now my question, There were no copies out this morning when I stopped on my way to work. Last week they were there every morning.

    Are you all getting lax in your efforts?

    I live in Canton.

  2. You guys are doing a great job!
    The site has only gotten better since it's launch.
    Keep it up!

  3. Mike,
    I apologize that you were unable to find papers in Canton this morning. I will look into the problem and make sure it is resolved immediately.

    Thanks for your feedback,
    Michael

  4. i'd like to see more scrappy-doo references please

  5. "At any rate, all of these reader comments — whether expressing wry amusement or self-righteous indignation, enthusiastic curiosity or thin-skinned resentment — are more than welcome as part of our effort to engage young adults in conversation."

    Wait, isn't this statement a self-righteous indignation???

    Seriously though, kudos to you all for standing behind your publication. Have you thought about losing a battle here and there in hopes to win the war? For example, would it be so terrible to admit that the morsel on prostitution was about as thoughtful as that day's cover? C'mon. It was pretty lame. I bet if you said, "We didn't realize that our audience is interested in more in-depth local reporting. We hope to expand our staff in the future and provide some more unique content for you all. Thanks for bringing it this our attention."

  6. ... your critics would be a little nicer.

  7. Thanks, b, for all that you do. This is just what the doctor ordered. We are all very grateful to have you on board in the blogosfere. In fact, we are blogging as we speak. Blogging our little hearts and minds out, steadfast, and really we are very pleased that such and orange and reddish website is here to remind of us that most important fact:

  8. sorry, I got cut off. That Ann Tallent's name is just great, and we love it. Also, that she bravely chose to have her picture taken with a cat and she works for Zell, which are classically traits of archtypal trustworthiness and, as if it really truly bore saying, whiteurbanhipness. Yes.

  9. “At any rate, all of these reader comments — whether expressing wry amusement or self-righteous indignation, enthusiastic curiosity or thin-skinned resentment — are more than welcome as part of our effort to engage young adults in conversation.”

    what is the percentage of true reader comments vs. "b" staff comments? How about in the uploaded photo section? the forum?

  10. (almost) all b staffers have pictures as their avatars. that's a sure way to tell reader comments and staff comments apart.

  11. I am totally enjoying b but I must say I find it interesting how b's critics are so specific in their attacks. Its almost as if some of these critics have a specific grudge of some kind. What has b or their staff done to deserve such attacks? These specific staff attacks just don't read as a normal comment and most of the time they have nothing to do with the article at all. Just a thought I had while reading the blog today.

  12. For the comments that Michael and Marissa haven't already responded to ...

    To TheRewind.Net: Thank you.

    To Hmmm... : I'm unclear as to how a statement can be "a self-righteous indignation." (I hope you don't write for a living!) But for some reason you're more civil with me than you were with Matt, so I guess I should be grateful.

    As I wrote, we do evolve in response to reader feedback -- particularly from the young adults b is created for. And we are making the cover packages richer, with more elements. Even so, our readers are time-pressed, and we have a different voice from publications in which a reporter can spend 12 inches clearing his throat before ever getting to the real lede.

    To tom dilliard: I am sorry about my name. Very, very sorry. Terribly sorry. Oh, and you misspelled it. It's Anne.

    To MichaelP: All I can say is "Hmmm..."

  13. There really needs to be a section here with information about the editorial staff and their backgrounds. Fun or as serious as you want to write it. It feels necessary to me. Even better would be staff profiles linked to every post.

  14. "(I hope you don’t write for a living!)"

  15. To Sk: That's a great idea, and we're working on it. I'd like us to get that done this week.

    To tom dilliard: No such luck.

  16. The papers were out in Canton this morning when I left at 6:30. Thank you!

  17. "particularly from the young adults b is created for"

    Can y'all please come up with a better demographic appellative than "young adults?" I know this is a big marketing exercise, but really..this makes me think of Judy Blume books. Ooo! New topic! Stuff from the 1980s! I know someone at the b is working on that already..

  18. sounds like someone needs to reread "are you there god? it's me, margaret"